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Exploring Trends in Payments: Jenna Wyer (ex-Venmo, ex-Braintree)
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Exploring Trends in Payments: Jenna Wyer (ex-Venmo, ex-Braintree)

Jenna Wyer, a seasoned expert in the FinTech industry and a founding member of Venmo and Braintree, discusses the latest global trends in payments

Jenna Wyer joined PAYMENTS FM to talk about payment trends, product work, and how teams should decide which changes deserve attention.

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Why this matters

Payment teams see new trends every year. Some change customer behavior. Some change cost. Some create risk or compliance work. Some are mostly noise.

The job is to decide what matters for your customer, market, and business model.

A trend becomes useful when it changes a product decision: which payment method to add, which checkout flow to test, which risk control to adjust, or which reporting view the business needs.

What to watch

Track trends through operating impact.

  • Customer adoption

  • Checkout conversion

  • Payment cost movement

  • Network and regulatory changes

  • Fraud and risk shifts

  • Reporting demand

  • Support volume

  • Team effort to launch

What it means for your team

Payments trend work should be practical.

Product needs to understand customer demand. Finance needs cost impact. Risk needs exposure changes. Engineering needs implementation effort. Operations needs support and exception handling. Leadership needs to know why this trend matters now.

What to do next

Turn each trend into a business question.

  • Pick the customer segment affected

  • Estimate cost and conversion impact

  • Review regulatory or network changes

  • Compare payment method performance

  • Check operational effort

  • Decide what can wait

Questions to ask internally

  • Which trend changes customer behavior?

  • Which trend changes our cost or risk?

  • Which payment methods deserve a test?

  • What would we stop doing to make room?

  • How will we know the change worked?

Guest perspective

  1. Payment trends matter when they affect product, cost, risk, or customer behavior.

  2. Teams should separate market noise from operating changes.

  3. The best payment teams translate trends into roadmap and measurement decisions.

  4. Some trends can wait, and that is a useful decision too.

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