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Benefits of Payment Orchestration: Zubin Vandrevala (Gr4vy)
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Benefits of Payment Orchestration: Zubin Vandrevala (Gr4vy)

Join us in this insightful episode as we delve into the world of payment orchestration with Zubin Vandrevala, VP Commercial at Gr4vy.

Zubin Vandrevala from Gr4vy joined PAYMENTS FM to talk about payment orchestration, routing, provider control, and how merchants should think before adding more complexity.

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Why this matters

Orchestration gives merchants more control, but control only helps when the team knows what it wants to improve.

A second provider can improve resilience. It can also add reporting work, routing rules, reconciliation gaps, and more vendor management.

The business case should be clear before the stack grows. Are you trying to improve approvals, reduce cost, support new markets, add payment methods, or reduce provider risk?

What to watch

Measure orchestration through business outcomes, not vendor count.

  • Approval rate by route

  • Cost by provider

  • Failover performance

  • Market coverage

  • Payment method coverage

  • Reporting consistency

  • Reconciliation quality

  • Routing rule complexity

What it means for your team

Orchestration works best when product, engineering, finance, risk, and operations share the same goal.

Product needs better checkout outcomes. Engineering needs routing that can be maintained. Finance needs trusted reporting. Risk needs enough data for reviews. Operations needs clear incident handling when a provider has an issue.

What to do next

Start with the problem, then choose the setup.

  • Define why orchestration is needed

  • Pick the first success metric

  • Test failover before launch

  • Keep routing rules simple

  • Align reporting with finance

  • Review reconciliation early

  • Document who owns changes

Questions to ask internally

  • What problem should orchestration solve?

  • Which provider routes perform best by market?

  • How do we know failover worked?

  • Can finance trust the reporting?

  • Who owns routing rules after launch?

  • Does the added complexity pay for itself?

Guest perspective

  1. Orchestration is useful when it solves a clear business problem.

  2. Routing needs measurement across approval rate, cost, reliability, and operations.

  3. More providers can help, but they also create more rules and more reporting work.

  4. Merchants should keep the setup simple enough for the team to operate.

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